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Burger King grilled chicken sandwiches
International fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's have had a variety of grilled chicken sandwiches in their product portfolio since 1990. The BK Broiler was the first iteration, and was one of the most successful product introductions in the fast food industry to that point in time. However sales dropped in the following two years, and the product was reformulated and renamed to the Chicken Whopper to align the product with the company's Whopper Sandwich. A change of ownership of Burger King in 2004 prompted another reformulation of the product into the BK Baguette product line that focused on a more health-oriented product. This new formulation proved unpopular and was replaced in 2005 with the TenderGrill chicken sandwich. The TenderGrill sandwich was introduced as part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appealed to 24- to 36-year-old males. Burger King was the first major fast food chain to introduce a grilled chicken sandwich to the marketplace, beating rivals Wendy's by six months and McDonald's by four years. These two chains also went through a series of reformulations and naming schemes for their grilled chicken products.
The company sells slightly different versions of the sandwich between international markets, using white meat chicken breast in some regions while using dark meat chicken thighs in others. To promote continuing interest in the product, Burger King occasionally releases limited-time (LTO) variants on its grilled chicken sandwiches that have different ingredients from the standard sandwich recipe. Being one of the company's major offerings, the grilled chicken sandwich is sometimes the center of product advertising for the company. Additionally, as a major product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in the product.
==History==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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